Americans Are Wrapped Up In Their Toilet Paper

Bentonville, Arkansas (myPressManager.com) July 11, 2012

Regardless if one likes their toilet paper to hang over the roll or under, or if they are a “wadder” or a “folder,” Consumer Reports latest study points Americans to Walmart’s White Cloud 3-PlyUltra Soft toilet tissue. Declared as Consumer Reports decisive winner, scoring 91 out of 100 and beating it’s closet competition by 10 to 50 points, White Cloud’s Ultra Softs performance shows that consumers do not have to pay a premium price to receive a premium tissue. The top 25 toilet paper brands were subjected to specially trained sensory panelist and an extensive battery of tests grading on softness, absorbency, value and strength. White Cloud 3-Ply Ultra Soft ranked highest across all categories. The tissue was also singled out for its price value costing only 19 cents per 100 sheets as compared to well-known premium priced tissue priced between .30 cents and .38 cents per 100 sheets.

Toilet Paper Fun Facts
• 72% of people hang toilet paper with the first sheet going over the roll. 28% prefer to hang the first sheet under the roll.
• When it comes to toilet paper, women are more apt to be grabbers and wadders, while men tend to be folders.
• Folders and Stackers: 40%, Wadders: 40%, Wrappers: 20%
• Americans listed toilet paper as their number one necessity (even before food) if stranded on a deserted island.

White Cloud bath tissue is available in Wal-Mart stores across the nation and offers a variety of 2-ply and 3-ply paper products. For more information, please visit www.mywhitecloud.com.

Consumer Reports® is the publication of the nonprofit Consumers Union and since 1936 has been publishing unbiased ratings and reviews of household products. Their website is www.consumerreports.org.

For more information, photos, quotes or help evolving this story, please contact Jessica Eldred at 479-640-6564 / Jessica@salesandmarketinginc.com.